{"id":4347,"date":"2026-11-10T21:51:00","date_gmt":"2026-11-10T21:51:00","guid":{"rendered":"https:\/\/akillibrasil.com\/news\/sala-de-situacao-recnplay-2026-crise-reputacional\/"},"modified":"2026-11-10T21:51:00","modified_gmt":"2026-11-10T21:51:00","slug":"sala-de-situacao-recnplay-2026-crise-reputacional","status":"publish","type":"post","link":"https:\/\/akillibrasil.com\/news\/sala-de-situacao-recnplay-2026-crise-reputacional\/","title":{"rendered":"Sala de Situa\u00e7\u00e3o leva crise reputacional em tempo real ao REC\u2019n\u2019Play 2026"},"content":{"rendered":"\n\n<p class=\"wp-block-paragraph\"><strong>A Akilli Brasil realiza nesta quarta-feira, 11 de novembro, no REC\u2019n\u2019Play 2026, a experi\u00eancia \u201cSala de Situa\u00e7\u00e3o: crise reputacional em tempo real\u201d.<\/strong> A atividade acontece das <strong>13h40 \u00e0s 15h40<\/strong>, no <strong>CESAR School \u2014 Bloco B \u2014 Sala 103<\/strong>, no Bairro do Recife.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Selecionada para a programa\u00e7\u00e3o do festival, a Sala de Situa\u00e7\u00e3o foi desenhada como um <strong>serious game<\/strong>: em vez de apenas assistir a uma exposi\u00e7\u00e3o sobre gest\u00e3o de crise, os participantes assumem o papel de uma equipe respons\u00e1vel por analisar sinais, identificar riscos, testar hip\u00f3teses e recomendar decis\u00f5es sob press\u00e3o.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/akillibrasil.com\/news\/wp-content\/uploads\/2026\/11\/sala-de-situacao-recnplay-2026-819x1024.png\" alt=\"Divulga\u00e7\u00e3o da experi\u00eancia Sala de Situa\u00e7\u00e3o: crise reputacional em tempo real no REC\u2019n\u2019Play 2026, com Erik Lima, da Akilli Brasil.\" class=\"wp-image-4346\" srcset=\"https:\/\/akillibrasil.com\/news\/wp-content\/uploads\/2026\/11\/sala-de-situacao-recnplay-2026-819x1024.png 819w, https:\/\/akillibrasil.com\/news\/wp-content\/uploads\/2026\/11\/sala-de-situacao-recnplay-2026-240x300.png 240w, https:\/\/akillibrasil.com\/news\/wp-content\/uploads\/2026\/11\/sala-de-situacao-recnplay-2026-768x960.png 768w, https:\/\/akillibrasil.com\/news\/wp-content\/uploads\/2026\/11\/sala-de-situacao-recnplay-2026.png 1122w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><figcaption class=\"wp-element-caption\">Sala de Situa\u00e7\u00e3o acontece em 11 de novembro, das 13h40 \u00e0s 15h40, no CESAR School, Bloco B, Sala 103.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Um caso fict\u00edcio, mas constru\u00eddo para parecer real<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O ponto de partida \u00e9 a <strong>NOVA<\/strong>, uma grande varejista brasileira fict\u00edcia. Em meio ao ambiente polarizado de uma campanha eleitoral, a empresa decide manter neutralidade pol\u00edtico-partid\u00e1ria. A escolha passa a ser questionada por grupos com posi\u00e7\u00f5es opostas, surgem cobran\u00e7as nas redes sociais e amea\u00e7as de boicote, enquanto os indicadores comerciais come\u00e7am a se deteriorar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O desafio n\u00e3o \u00e9 simplesmente responder \u00e0s cr\u00edticas. Os participantes precisam descobrir <strong>o que realmente est\u00e1 acontecendo<\/strong>. A crise pol\u00edtica existe. A queda nas vendas tamb\u00e9m. Mas a experi\u00eancia foi constru\u00edda para testar uma pergunta central da gest\u00e3o baseada em evid\u00eancias: <strong>correla\u00e7\u00e3o significa causalidade?<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tr\u00eas rodadas, informa\u00e7\u00f5es incompletas e decis\u00f5es progressivas<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A din\u00e2mica evolui em tr\u00eas rodadas. Na primeira, aparecem os sinais iniciais: campanha institucional, posts, hashtags, coment\u00e1rios, amea\u00e7as de boicote, nota p\u00fablica e dados de monitoramento reputacional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na segunda, a press\u00e3o aumenta. Um documento viraliza, a narrativa de boicote ganha for\u00e7a, indicadores de reputa\u00e7\u00e3o pioram e as vendas aparecem abaixo da meta. Nesse ponto, uma explica\u00e7\u00e3o aparentemente \u00f3bvia come\u00e7a a dominar o cen\u00e1rio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A terceira rodada introduz dados que tornam o diagn\u00f3stico mais complexo: ruptura de estoque, atrasos de entrega, problemas de experi\u00eancia no e-commerce, competitividade de pre\u00e7os e pesquisa com consumidores. O objetivo \u00e9 mostrar que crises empresariais relevantes podem ser <strong>multicausais<\/strong> e que responder apenas ao elemento mais barulhento pode gerar decis\u00f5es ruins.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Em uma crise, velocidade importa. Mas velocidade sem diagn\u00f3stico pode apenas acelerar a decis\u00e3o errada.<\/p><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Comunica\u00e7\u00e3o, dados e neg\u00f3cio na mesma sala<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A experi\u00eancia combina materiais simulados de redes sociais, dashboards, relat\u00f3rios internos, comunicados corporativos, indicadores comerciais e elementos de monitoramento reputacional. As equipes precisam separar ru\u00eddo de sinal, avaliar o que est\u00e1 comprovado, o que ainda \u00e9 hip\u00f3tese e quais medidas devem ser tomadas nas pr\u00f3ximas horas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais do que discutir como uma marca deve \u201cresponder na internet\u201d, a Sala de Situa\u00e7\u00e3o coloca reputa\u00e7\u00e3o dentro de um contexto maior de <strong>governan\u00e7a, opera\u00e7\u00e3o, comunica\u00e7\u00e3o estrat\u00e9gica e tomada de decis\u00e3o<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Servi\u00e7o<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Atividade:<\/strong> Sala de Situa\u00e7\u00e3o: crise reputacional em tempo real<\/li>\n<li><strong>Data:<\/strong> 11 de novembro de 2026<\/li>\n<li><strong>Hor\u00e1rio:<\/strong> 13h40 \u00e0s 15h40<\/li>\n<li><strong>Local:<\/strong> CESAR School \u2014 Bloco B \u2014 Sala 103<\/li>\n<li><strong>Festival:<\/strong> REC\u2019n\u2019Play 2026<\/li>\n<li><strong>Condu\u00e7\u00e3o:<\/strong> Erik Lima \u2014 Akilli Brasil<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/games.akillibrasil.com\/saladesituacao\">Conhe\u00e7a a Sala de Situa\u00e7\u00e3o<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/superapp.jalanlive.com\/recnplay2026\/discover\">Consulte a programa\u00e7\u00e3o do REC\u2019n\u2019Play<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Akilli Brasil: inova\u00e7\u00e3o aplicada \u00e0 decis\u00e3o<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A Sala de Situa\u00e7\u00e3o integra a frente de inova\u00e7\u00e3o da Akilli Brasil e traduz uma abordagem recorrente da empresa: usar reputa\u00e7\u00e3o, dados, tecnologia e comunica\u00e7\u00e3o estrat\u00e9gica como apoio \u00e0 tomada de decis\u00e3o. A atividade tamb\u00e9m funciona como demonstra\u00e7\u00e3o pr\u00e1tica de como experi\u00eancias interativas podem transformar temas corporativos complexos em ambientes de aprendizagem, diagn\u00f3stico e experimenta\u00e7\u00e3o.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Experi\u00eancia da Akilli Brasil acontece nesta quarta-feira, 11 de novembro, das 13h40 \u00e0s 15h40, no CESAR School, e coloca participantes diante de uma crise reputacional simulada com dados, press\u00e3o p\u00fablica e decis\u00f5es em tempo real.<\/p>\n","protected":false},"author":2,"featured_media":4346,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[14,27,431,657],"tags":[],"class_list":["post-4347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-games","category-gestao","category-inovacao","category-noticias"],"yoast_head":"<!-- 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